The Benefits of Ecommerce Management
The need for ecommerce management has risen in the United States as well as nearly everywhere else around the world and online shopping practices have increased within the last decade or so. With the rise of online shopping, more and more retailers are opening up with solely online platforms and stores and many more with brick and mortar locations are still experiencing increased online business and transactions.
The fact of the matter is, ecommerce content has simply become more readily accessible than ever before. Much of this can be attested to the fact that technology is more advanced than it ever has been and continues rapidly down the path of progress even today. This means that more people have a greater access to the online world, from faster running computers to smartphones. Smartphones in particular have made an impact on the world of online shopping, as as much as thirty percent of all online purchases are made directly from a mobile phone of some variety. Mobile phones have become so advanced that they are akin to very small computers and can do virtually everything that a computer is capable of, including making purchases. In 2016 alone ecommerce sales in the United States reached nearly four hundred billion dollars. By the end of 2020 this number is expected to increase to a yearly revenue of more than six hundred and eighty billion dollars, marking an astronomical exponential growth in the ecommerce market.
The rise in online shopping practices has created the definable need for an ecommerce management system from business to business and retailer to retailers. An ecommerce management system will more times than not include image management software in order to manage ecommerce images. Ecommerce images are hugely important in the world of online shopping, as they allow the potential customer to essentially preview the product and get a good sense of it before making a final purchasing decision. In fact, more than sixty five percent of all those who engage in online shopping practices want to be able to see at least three clear images of a product before making a final purchasing decision and around seventy percent of these customers want to be able to zoom in on the pictures of the product. This is in order to get the best sense of the quality of the picture as well as to be able to compare the delivered product to the one displayed on the site it was purchased off of. As products do not always match their descriptions, it is important to have as clear of an idea of what you are getting as possible, just in case you need to make a return of the product later on.
Ecommerce management must also include structured data and efficient and accurate product catalog software. As ecommerce sales rise and ecommerce management becomes more necessary, it is more important than ever before to have a clear picture of what you are offering to your customers. Take grocery shopping, for example. Though just a few years ago many people who never had dreamed of buying their groceries from an online platform, more than thirty five percent of survey respondents had plans to buy their groceries from an online market at least once in 2018, if not even more frequently. For those who are leading busy, hectic lives, ordering groceries online instead of needing to take time out of their schedule and busy day to find time to go to the grocery store can improve their overall quality of life by a considerable margin.