Advertisements are key to business success. Globally, businesses are spending 4% more every year on ads, and display ad spending in the United States could grow nearly 20% this year alone. Branding is critical for the growth of any business, and hiring the right ad agency is critical for marketing strategies. Read on for four important reasons ad agencies deliver the best advertising.
- Ad agencies can deliver top talent. It’s a rare company that can actually afford all the creative talent necessary to make the right advertisements. An excellent marketing agency has all the people needed to deliver the perfect advertisement. This includes creative directors, art directors, expert writers, editors, designers, audio engineers, models, videographers and more. The top talent in all these areas typically prefer to work for ad agencies rather than in-house marketing departments.
- It’s always a good idea to get an objective opinion. We all know what it’s like to be too close to a situation. We can see our perspective, but we can’t understand how other people are seeing things. In the advertising game, you know what you want to say about your business, but you may be having trouble understanding how others perceive your message. Enter the experts at ad agencies: they can give you an outsider’s perspective that’s backed up by genuine expertise.
- You need the best advertising you can get. Research shows that nearly 50% of consumers are expecting you, the brand, to help them understand what products and services they really need. At the same time, consumers are seeing more advertising than ever before; and your ad needs to stand out from an ever-growing crowd. Back in 1984, the average person was subjected to about 2,000 ads every day. Just 30 years later, the average person sees nearly 5,000 ads every day. Competition is fierce, and ad agencies are the ones best placed to provide the most focused and effective marketing campaigns.
- You need help if you want to coordinate ads across media types. If your company only plans to do one plug, on radio or television, or in print, ad agencies might be overkill. But most effective brands know that they need to be advertising on the web, over the air, and on every other type of media. Blogs have to be coordinated with press releases, videos, radio placements, and even speeches. That level of coordination is best served by the professionals at ad agencies.
The reason anyone hires ad agencies is that they need and want the best professionals to help them accomplish their marketing goals. If you’re struggling with your marketing strategy or want to take your business to the next level, look into ad agencies near you and how they can give you the leg up you need.