If you are looking for a way to promote your company, you don’t need to look any further than search engine optimization. SEO is one of many internet marketing strategies that aim at boosting your online visibility and expanding your internet presence.
SEO utilizes several methods to achieve this for your company, including keyword search, designing a website that is search engine optimized, and social media marketing. If you work with SEO marketing companies, they will be able to provide all these SEO marketing services for you, essentially taking care of all your advertising and marketing needs while you focus on your core business.
But out of all the internet marketing strategies an SEO company uses, social media marketing will likely be the most effective.
- Reach. Studies show that at least 500 billion people are logged into social media outlets worldwide. This means that if you are promoting your business through Facebook, Twitter, LinkedIn, or any other popular site, you will likely be able to reach out to more users than if you only focused on keyword search. If more people are exposed to your company via these accounts, you may drive more users to your site.
- Word of “Mouth.” When you think of word of mouth, you probably imagine existing customers telling their friends or colleagues about your website or company, but on the web, word of mouth is usually equated to “sharing” or “re-Tweeting” — anyone interested in your company can instantly inform hundreds, if not thousands, of friends by adding something about your company to their social media account. People will see this recommendation and can be on your social media page or website within seconds.
- Search Rankings. Your ranking on search engines matters because about 75% of users never scroll beyond the first page of results. If your site is able to attract a higher amount of users, the increased traffic will catch the attention of sites like Google, who will ultimately award you a higher ranking if they see that more users are visiting your site. Google takes this as a sign that your site is worth visiting.
So, if you do decide to work with an SEO company, ask for social media services above all else. It will likely get you the internet exposure you need to boost your profits. Find more on this here.