Four Tips for Improving Your SEO Marketing Campaign
Search engines, from Google to Bing, remain the most important tools for web marketers. Why? As Search Engine Journal points out, 93% of all online experiences begin with a search engine query. Knowing how to get your website listed in search engine results pages can make the difference between generating more web traffic and revenue or missing out entirely on the great digital boom we’re in the midst of.
Of course, not every business owner knows what search engine optimization strategies they should be using to improve their search engine visibility. If this sounds like you, stop worrying. With these simple tricks, many of which are used by some of the best SEO services around, you can turn your SEO campaign into a well-oiled marketing machine.
Put the Oomph Back into Your SEO Campaign with These Simple Tips
- Make Content Your Priority
- Listen to What Google Has to Say
- Claim and Optimize Your Search Engine Business Pages
- Don’t Be Afraid to Ask for Help
As About.com suggests, the most important tool for improving your visibility online is your content. You need to produce a steady stream of high quality, engaging content that web surfers will want to return to your site to read. Remember, you’re marketing your company, but your content should be about your readers, not your company.
At last blush, Google owned 65 to 70% of the search engine market share. In other words, when Google announces the latest changes to the way it lists or unlists and promotes or demotes content in its extremely popular search service, you need to listen. Otherwise, you risk being banned from the service, sometimes permanently, as CIO, a popular business technology and marketing website writes.
Google, Bing, and Yahoo want to help businesses listed in their search results succeed. Quite simply, when you succeed in getting noticed, they succeed in getting traffic. As Search Engine Watch points out, these services all offer local listing pages that can be optimized with your name, address, and SEO-optimized “about” sections, making you a lot more likely to get some traffic in the increasingly popular world of local SEO. Make sure you take advantage of these free opportunities.
If you remember none of the other tips on this list, remember this one: you don’t have to do this alone. If you’re struggling to implement SEO strategies, SEO services are out there to help you succeed. SEO services will use all of these tips and many more to get your business the visibility it deserves.
From claiming local listings to writing great content, thinking like an SEO company can have a huge impact on your ability to compete online. Just remember, just because you’re not tech savvy, that doesn’t mean you can’t succeed. Search engine optimization services are out there waiting to help you thrive. Research more like this.