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Navigating the relatively modern waters of internet marketing can be difficult for the inexperienced. From terms like ppc consultant service and responsive web design all of it can seem a little bit dense and beyond the realm of understanding. In truth, when all of this is summed up to the essentials anyone can understand how to be successful with their online marketing. As more and more people are using the internet to research and find new products, learning how to have the best online presence is essential. The following describes the four basics of online marketing, how they work and why they are important.

1. Search Engines


More people look to search engines for new products and product information than ever before. A study done by comScore qSearch discovered that there are as many as 4.9 billion internet searches every month, which equates to about 1, 890 searches a second. In fact, as many as 93% of online experiences begin with a search engine and 42% of those search engine users will click on the top-ranking link. We can conclude from all of this that search engines are the main artery to online marketing; mastering the secret to high search engine relevance is the key to success. This is where expert seo consulting comes into play.

2. SEO Marketing


Out of the two advertising options, organic results tend to do better than paid: over three quarters of search users will choose organic results over paid listings. Organic search is also the 2nd cheapest way to get leads (following close behind email marketing). The help of a good seo consultant company can ensure that a company?s organic marketing leads first on search engines, as content based SEO is now becoming the new model for internet marketing. Is at successful as using a ppc consultant service (paid-per-click advertising)? Just over half (57%) of B2B marketers say that SEO makes the biggest difference on their lead generation goals.

3. Social Media Presence


In addition to using a ppc consultant service and seo consultant service, making good use of a social media presence can create successful online marketing as well. So many people are using social media these days; as many as 65% of adults are using at least one social media site and 43% of online consumers partake in social media as well. Taking advantage of the widespread usage of social media creates a natural organic marketing that will tap into a huge market.

The new age of marketing is most certainly online. Getting involved with the proper services and consultants will ensure your business takes advantage of the modern climate.