In today’s modern age of technology, where smart phones are rampant and even pre teens have a plethora of social media accounts, social media management and marketing strategies are essential to the success of any business that hopes to thrive in the United states. Social media management can range from web design to social advertising, and social media management specialists will be able to help businesses determine where they will advertise and to who. But there is one thing that is certain: there is absolutely no escaping it, particularly in the world of advertising and marketing. Social media has become an essential part of our lives – even a daily part, for the vast majority of us who are constantly connected to at least one social media platform, from Facebook to Instagram and even to Snapchat. And as social media continues to grow, so to should social media management and the social advertising strategies of companies all throughout the country of the United States, where social media reigns over us all.

For one, website design is a key factor of building an online presence and beginning social media management, something that more than half of all small businesses in the country (fifty four percent, to be exact) say that they could definitely use help with. Many companies need a new website, as theirs are outdated and difficult to navigate. As web designers can tell you (once you hire them, as is strongly recommended), ease of use is everything to the modern consumer. Your web page should be fast loading and simple to use, clearly laid out and simple to navigate. If any of these factors are not present on your website, it is all too likely that potential consumers and customers will click away and move on to something else that has caught their attention. So building a good website is important, and can direct your customers to an easy to use interface to learn more about your products.

But first you must get people to come to your website in the first place. The way to do this is through SEO – search engine optimization. In a survey of marketing professionals from around the world, more than seventy percent said that they had found search engine optimization (SEO) the most effective method of content creation, through its use of keywords to flag searches and draw in new customers. The more keywords, the better in many cases. But aside from SEO content creation, social media management and marketing is also very much key (and should be used in tandem with SEO).

Facebook, for one, is a powerful place to put your advertisements, and typically a very successful one to boot. In fact, more than sixty percent – nearly sixty five percent – of all customers in the United States purchased a product after watching a video that advertised it while they were on Facebook. And other social media platforms can also not be ignored, as they are growing in popularity by the day, by the hour, even. When it comes to B2B marketing, more than ninety percent of such marketing professionals frequently use LinkedIn as part of their marketing strategy and more than eighty five percent of the same professionals used Twitter as another platform for marketing and social media management. More than eighty percent used Facebook, and nearly seventy five percent used Youtube. Even Google+ has become widely used by social media marketers, with more than sixty percent of all social media marketing professionals in the United States taking advantage of ad space on Google+.

There are many reasons that social media management is important. For one, it is a hugely effective way of advertising. With so many people now engaged in various social media platforms like Facebook and Instagram, the proper social media management and marketing strategies can take advantage of this and increase overall sales and revenue as they increase the number of potential customers that they reach. Social media marketing is also cheaper than traditional forms of marketing, as has been found in a number of studies involving different platforms of social media and companies.