How Important is Search Engine Marketing?

In this day and age, the internet is the most powerful marketplace and the best place for businesses to market themselves. More specifically, search engines are the bread and butter of the internet, as more than 90 percent of the time a person visit the internet, he or she goes to a search engine.

Importantly, in terms of advertisements and online content, people want original, fresh content. Research has shown that about 70 to 80 percent of users ignore paid ads and instead focus on organic content. Of the 27 million pieces of online content shared each day, people generally ignore the boring or unimpressive ones.

Search and email are still the two most common internet activities. A search marketing company is generally integral to the success of a company because search marketing is arguably the most influential method of marketing. A company can generally talk to their local SEO companies to see what can be done to improve the client company’s recognition.

Every different SEO company has local SEO strategies tapered to draw in people from the area in which the company operates. Local search optimization is important because it different places all have different desires and lifestyles, and not every marketing company works for every company.

There are 645 million page views of local pages in the average week in the U.S. Talking to a search marketing company is generally a great way for your company to increase their number of views and general recognition among the public. In short, it can help you sell your product or service because you cannot sell your product or service if no one knows you have that product or service. Find out more here.