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Graphic Design and the Internet Age

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The 21st century is the technological age, and more specifically, the Internet age. There is rarely a moment when the Internet is not being used, because it is so versatile. It is utilized for anything from entertainment to education to work, and everything that falls under those categories. This is why people grow very irritated and impatient when web pages are slow or faulty. They rely on websites for so much that it is a pain when they are unreliable. This is why web/graphic design is so important. Web design firms create webpages that are both fully functional and user-friendly, as well as aesthetically pleasing.

Examples of web design services:

-Aesthetic Design

Probably the first thing that comes to mind when you think of modern web design. The very first thing that you notice when you visit a webpage is its appearance. If a page looks awkward and clunky, then you will be less inclined to stay on it. Inspired Magazine states that one has 10 seconds to make an impression on Internet users and to inform them of what they’ll get out of one’s website/company. One of the main priorities of a web design company is to ensure that webpages/websites are aesthetically pleasing to consumers so that they will be interested in the company, and this is done by using graphic design elements.

-Mobile Capabilites

With the creation and spread of smartphones/tablets over the last 5-6 years, a great deal of Internet use is done through cell phones and other mobile devices. In any given hour, 70% of online interaction is done via mobile. Therefore, if websites are not working properly on mobile, then consumers will shy away from said websites and the brands/companies associated with them. A survey showed 44% of mobile users found web navigation difficult on their devices. It is the job of web developers to make both their desktop and mobile sites aesthetically pleasing and user-friendly. Doing so can dramatically boost sales, as shown by the success of the 62% of companies who opted to have a site specifically designed for mobile use.

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