3 Essential Qualities for a SEO and Design Company

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Web developers, website consultants, web designers, computer programmers, digital strategy consulting specialists—there are so many terms, each with their own minute focus, that it can be overwhelming trying to figure out which SEO web design company you want to work with. But in today’s market, there are a few skills that matter more than others. If you’re a small business trying to find a company who can do everything you need, here are three things you should look for in an SEO web design company:

  1. A Focus on Mobile Capability:

    New research from Google shows that 67% of Internet users are more likely to become customers of a business website if it is mobile friendly. Having a mobile-capable website means making sure your customers are spending less time zooming, scrolling and tapping in a struggle to navigate your site—and more time reading about what you can offer them. About 3/4 of users say they want to find what they want on your site within one or two clicks, and you should make sure you have an easily accessed search bar as well.

    Mobile users also allow for new marketing techniques, since an increasing number of mobile users want to receive coupons and offers via their smartphones and tablets. More than half of Americans currently own smartphones, and already mobile devices are the source of 16% of all Internet traffic. Clearly, mobile optimized websites offer a huge benefit to businesses, and will likely become the standard in the future.

  2. Expertise in Both Traditional SEO and Content Marketing:

    Keyword density is no longer king when it comes to determining search rankings. Having the proper keywords is still very important, as it tells Google and other search engines what your content is about. You’ll want an SEO company to keep your densities high enough to alert the search engines as to your relevance, but low enough that your website doesn’t appear to be spam.

    But updates to search algorithms mean that relevant blogging, for example, is likely to boost your rankings more than keyword-stuffed copy. In fact, 69% of marketers agree that unique, dynamic content is vital to their success on the web.

  3. A Willingness to Adjust and Learn:

    Despite so-called best practices, any strategy is only a starting point. A good company will share their experience in ways that benefit your business without trying to squish you into a one-size-fits-all template. Be sure your SEO company has metrics they use to judge success and that these are clearly communicated to you. That way, you can always politely ask your designers to show you the stats on whatever strategies they’re implementing. If you’re not sure it’s working out, simply ask them to adjust as necessary.

Have you worked with an SEO web design company? Share your experiences in the comments. Research more here: www.globi.ca

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