Why Is a Poor Mobile Web Page Design So Bad for Business?
Mobile web designs are one of the most essential digital pieces for any successful business today, primarily because so many consumers are turning to their smartphones (and tablets) to research products before purchasing them, to make those transactions, and to provide feedback to other customers.
Many businesses choose to seek web page design help from one of the many digital marketing firms and professional web design and development companies that already provide marketing services, and this is definitely the best option when it comes to mobile web.
But what exactly goes into a great mobile web page design? Why is this design any different from a regular computer webpage?
The most obvious point is that mobile web has significantly less space on the screen than a regular computer presents. When a website adjusts to fit the screen of a mobile device, it’s likely that text boxes and photos will squish together, or just run off the page completely.
There are two important effects that appear when this happens:
First, it makes the business look unprofessional and consumers are very discouraged from giving their money away to it. If a business can’t handle a basic website layout, how much care does it provide to its products and to its customers? Even when consumers don’t consciously make this connection, a poor web page design will register subconsciously.
Second, consumers are more likely to leave the website completely without really forming a strong opinion on the business, simply because they don’t want to wait around for the page to load correctly or because they don’t want to wade through the confusing mess of information. Your business might provide a great product or service, and you might have rave reviews from past customers, but if internet users don’t even stick around to see this, it doesn’t matter.
Quite simply, your mobile web site is becoming more important to your business with each passing day, whether you realize it or not!