Getting online with a great website is the key to gaining access to the $1.25 trillion Internet Retailer estimates is spent online each and every year. Unfortunately, many business owners make the mistake of thinking that building a standard website that’s used by amateur bloggers will be enough to generate traffic and increase revenue. However, as any web developer can tell you, you need to make more of an effort if you ever want to attract the more than two billion people now using the worldwide web, according to Internet World Stats. The first step toward internet marketing success is to choose your CMS software.
What is CMS Software?
CMS software, standing for content management system software, is defined by Tech Target as a type of software that helps webmasters manage their website content. Generally speaking, web content management systems are made up of two parts. The first part, known as the content management application, allows publishers to draft, edit, and publish blog posts, pictures, and other types of content. Following the creation of content, web publishers use content delivery applications to present their content to the world. Sitecore, Joomla, and WordPress are three of the most popular examples of content management systems.
What’s the Difference Between Popular CMS Software?
Like Joomla and WordPress, many of the best sites in the world use Sitecore to build a high-end website. The Sitecore CMS is best known for its ability to build high-quality eCommerce websites. According to Virtual-Strategy.com, an online magazine focused on virtualization, Sitecore recently announced a partnership with eCommerce company Znode, giving Sitecore developers an easy, intuitive way to integrate their eCommerce systems with their websites. For Sitecore, its eCommerce ability is its biggest sell-point.
According to ComputerWorld.com, Joomla is the second most popular CMS software out there, used by approximately 2.7% of all websites. Joomla, the source writes, is the perfect CMS for business IT departments looking for an easy way to build an effective website. With support for over 68 languages out of the box, Joomla makes an especially good choice for international businesses.
WordPress, writes Yahoo! Small Business News, is the most used CMS software in the world. Why are 7% of websites WordPress websites? Quite simply, WordPress was built to be a powerful but easy to use CMS software for laymen web designers and professional WordPress developers alike. With a selection of more than 10,000 custom WordPress widgets and free hosting options, it’s no wonder why this system is so popular.
Building a great website is the most important step to finding business success in the Internet Age. If you’re not sure which CMS is best for you, find a professional web development company who can help bring your business into the future.