As the demand for computer programmers and web developers continues to rise, universities find that students want new ways to learn. Instead of taking four-year degree programs, more students are turning to coding bootcamps for an introduction to professional web design, search engine marketing, and computer programming. The benefit of programming bootcamps is that students can learn complex new material with the help of established professionals and then get started on their careers in less than the time it would take to earn a four-year degree. There is also a variety of free online courses available to teach students about search engine marketing strategies for business.
Search engine optimization refers to the practice of creating websites that are easily discoverable by major search engines. There is a premium placed upon original web content and easy to navigate websites: over the past few years there have been several major updates to the way that search engines discover and index business websites. Any SEO strategy has to include original content that is written with the customer in mind. Is the website easy to navigate? Does it feature a clear theme? Studies show that online consumers are quick to click through to featured websites but even quicker to leave the page if it takes too long to load.
How long is too long to load? In general, your business has less than five seconds to reach its customer base. Websites should be designed for ease of navigation: consumers do not want to waste time clicking on page redirects and broken links. Web developers can help small businesses find their customer base: there are ample opportunities for affordable online advertising. Business owners should make sure that they include relevant keywords without engaging in “keyword stuffing.” Recent search engine updates do not rely upon meta keywords the way they used to, and businesses should write content that sounds natural instead of repeating the same keyword more than twice to three times in a paragraph.
Part of the SEO services that web developers can offer small businesses is the evolution of an optimized website. There are certain on-page elements that have to be adjusted, and techniques that can make it easier for your company to connect with potential buyers. The technical aspect of SEO services is an important one, and web developers should be trained to deliver both on-page and off-page SEO services. Although it is important to maintain a strong social media presence for the purposes of outreach, the major search engines rarely crawl or index social media sites.
In spite of extensive technological advances, studies of buyer psychology are still relevant today. Any effective SEO strategy must engage with the buyer’s imagination while referencing dozens of technical aspects of website creation. In a booming online retail market, businesses that can provide a novel-yet-comforting buying experience stand to do much better in long-term customer retention and sales conversions overall. If you are considering making the transition to web development, coding, or SEO, look online for free courses that can help you learn the basics of the industry before investing money in a more comprehensive bootcamp or online course.