Website conversion

Keeping up with the digital age is tough for anyone, but this is especially true for small business owners. Most small business owners have a managerial role in the business, have to oversee operations, and a thousand other things to worry about. Staying in touch with the fast-paced tech world, especially as it relates to marketing and advertising ends up low on a very long list of things to do. Here are a few search engine optimization (SEO) strategies to help your website rank higher in the search engines that you may not be doing already.

1. Local SEO.
Some small business owners are familiar with SEO — and that’s good. Local SEO is pretty similar but is more confined to a geographic region, so if someone is searching for a product in their city, this is where local SEO comes in. There are a few things you can do to improve your local SEO, but most SEO consultants will tell you the most important is to make sure that your business’s name, address, and phone number are all consistent across all online listings.

2. Optimizing for mobile.
Most business owners know that a lot of people do searches on their phones. Now, Google has actually included whether or not a site is optimized for mobile in the ranking factors for search engine results. This means that now is more important than ever for having a mobile website. If you aren’t sure if you do or not, or you don’t know the first thing about web design, you should look into working with website consulting services right away.

3. Social media — the right way.
One thing that small business owners are doing is using social media, which is great. The problem is that a lot of them aren’t using it in a way that’s going to boost their SEO. There are a number benefits of SEO alone, but these are all amplified by using social media the right way. If you’re new to the game, stick to Twitter and Facebook since they’re the most popular and take advantage of promoted posts to reach your whole audience.

Do you have any tips for other small business owners looking to improve their SEO? Feel free to share them with us in the comments section below!