The Top 3 SEO Mistakes People Are Still Making
There are tons of Internet marketing companies and SEO firms out there today making big promises. Some of them can actually deliver. Yet despite this, countless small business owners still try to go out it alone in the Search Engine Optimization wilderness. Along the way they gather whatever SEO tips they find. At first things seem great, until they follow the wrong advice, and suddenly Google is bringing the hammer down hard.
This happens all the time, as any SEO firm will tell you. While not everyone needs their own SEO company on call for Internet marketing, SEO can be a dangerous thing when done poorly. Without realize it, you could make simple mistakes that haunt your website for years to come.
So if you’re looking for SEO techniques, tips, and marketing tricks, don’t make any of these amateur SEO mistakes.
1. Don’t Become a Digital Hoarder
Some people think that the best SEO strategy is to just throw everything at the proverbial wall and see what sticks. They create countless blog posts, social media profiles, add widgets, post cool content they find, and so on. And, yeah, you should regularly post great original content to your site, but never forget that it’s quality over quantity. Some of the most successful sites from an SEO perspective only have a few dozen pages in their entire site, whereas plenty of horrible sites have thousands of orphan URLs.
Too often, an SEO firm takes over a website only to spend the first six months of the campaign cleaning up past mistakes. Clearing away antique code, deleting widgets from the site, purging bad content from the blog, and eliminating any “borrowed” content that found its way onto the site.
2. Don’t Take SEO Shortcuts!
Some Internet marketing companies long for the good old days, when any SEO firm with a blog network and a little programming knowledge could hack the search engine results pages with ease. Today, Google has gotten crazy good at catching people cheating the rankings. So as tempting as it might be to employ black hat SEO experts, it’s only a matter of time until you get caught by the almighty Google.
3. Don’t Get Greedy!
Remember: the most effective SEO strategies strike a delicate balance, which is why so many SEO experts say that getting a Page 1 listing is like threading a needle. Sometimes, a website owner notices that an SEO technique is working, so they repeat that same technique over and over and over, with diminishing returns. Ultimately, SEO takes patience.
Finally, there’s no shame in asking for help. If you’re feeling totally lost in the SEO wilderness, then perhaps it’s time to ask a professional SEO firm for directions. Everyone needs help sometimes.