How can a company get their name out there to the public and increase sales? The answer is of course smart advertising. But what is considered “smart” in this increasingly tech-driven age?

The answers to these questions lie in five key elements. They may not be the ones you thought, but follow them and you’re sure to create an effective online advertising campaign.

Select a Target Audience and Cater to it

Before you do anything else, you need to select a target audience for your advertising campaign. Focus on what kinds of services and products you sell, and from there you should be able to select a specific target audience to interact with and focus on that audience in most of your advertising.

Focus on the Benefits of Your Products

While it’s important for a company to promote sales, any SEO company will tell you that sales-oriented content isn’t the way to go. To start, you’ll want to include customer testimonies and supplemental information in your digital marketing campaign.

Select a Social Media Platform

Everyone is using social media now. However, that doesn’t mean you should have an account on every social media platform. Stick to one platform to begin, and then start building relationships from there. This can not only provide easy access for customers, it can bring you closer to your target audience.

Set Your Goals Early

Before you even get started on a marketing campaign, it’s important to have the end goal in mind. Whether you want to broaden your customer base, or simply provide more products to the customers you already have, your end goal should be the focus of all the smaller actions that occur.

Invest in SEO

An SEO company can not only help you determine what kind of content to place on your website, they can help your site attain page one status in a Google search. The closer your website is to page one, the better!

A digital marketing campaign takes time, but with the right tools and these five key practices, you’ll be well on your way to a very successful marketing campaign.