If you have a business, you need to get a website for it. However, your website design is very important. If it looks messy, potential customers can’t find what they need. They might also think that an unprofessional site means you have an unprofessional service. So make sure that you have amazing web design. If you don’t know how to do it yourself, you can hire a professional to do it. A graphic design service can help, as well as a website developer. While this will cost you money, it is an investment in your business.
You can also make amazing web pages yourself. Look for a good website example from someone in your field. Consider what you like about their site and what you dislike. If you get a few examples, you will feel more confident with your own webpage. Use a website hosting service and online resources to set up your site. Once it is done, it will provide you with exposure and advertising online. As long as you maintain it and follow good SEO practices, it will get visitors.
Advertising has a come a long way in the last few hundred years. Consider, in the times referred to as “classical antiquity”, marketing was performed by town criers. Anything worth seeing or doing was passed along to the crier who would make an announcement. Luckily, modern advertising is a far cry from those times.
In 1938, radio surpassed print media formats, like magazines, in profit generation. In 1983, Apple released “1984”, a television commercial that launched the Macintosh. It ran only once on American television, during the Super Bowl, and forever changed the way television marketing was done. In our current age of marketing, the internet is key.
With over 2 billion people using the web and generating over $1 trillion in web sales annually, according to eMarketer, the worldwide web represents a huge market for potential brand expansion and growth of revenue. However, like print, radio, and television before it, the web is over-saturated with content, increasing the need for special attention to web marketing. It is for this reason that businesses are spending billions to get their names out there. Direct advertisements efforts for children alone cost U.S. companies $15 billion a year!
Whatever your product, whatever your market, you need to make sure your brand stands out on the web. Here are three company website design tips for advertising that can help you do exactly that.
- Reach out on Social Platforms
- Optimize All of Your Page for SEO
- Make Your Website Accessible to Mobile Users
According to Statistics Brain, almost 1.7 billion people use social media platforms, like Facebook and Twitter. One of the most useful functions to businesses is the “like” function on Facebook. When a user clicks “like”, it is because they are already a customer or because they want to receive discounts from your company. In either case, every “like” is another chance for you to create a new customer. Make sure you maintain an attractive, engaging social media page to take full advantage of this.
41% of business to consumer marketers say search engine optimization has the biggest impact on reaching their lead generation goals. For this reason, one of the best company website design tips, according to Search Engine Watch, is to optimize every bit of your webpage. For instance, use the meta-data sections, like alt-tags, meta-title, and the like, to give search engines more content they can index and rank you with.
Asymco estimates put smartphones in the hand of 150 million Americans by January of 2014. Smartphone users, as many as 57%, according to Search Engine Journal, are using their smartphones to search for and make purchases from businesses like yours. What do smartphone users want most? Ease of access. Subsequently, according to KissMetrics, if your page takes longer than three seconds to load, you have just lost a potential customer. If you are not implementing smart website design ideas and tips into your page, then you are going to alienate your mobile audience.
Implementing these company website design tips and tricks is absolutely crucial if you want your business to survive in the digital age. However, if you cannot do this for yourself, you can turn to a web advertising agency for help. They know exactly how to implement these tips and many, many more. Helpful sites.