Looking for a Fresh Start to Your Website? Four Tips
Did you know that about 40% of online users will abandon a web page if it takes longer than three seconds to load? Speed is one aspect of effective web design, and digital strategy consulting is an important part of developing your online brand.
The difference between a poorly designed website and a great one could be thousands of clicks, and hundreds of dollars in revenue. Find a quality, experienced web designer to work for you. If you are planning on getting a fresh site, here are four things you should keep in mind.
1. Optimized for Mobile Use
Did you know that only about 26% percent of small businesses have a mobile website? With more people accessing the web through phones and tablets everyday, it is becoming increasingly important to not allow this part of your website to slack off. 46% of mobile users reporrt that they have had difficulty viewing a web page before. Website design companies can make your site approachable via multiple devices and help you keep a competitive edge on the mobile market.
2. Understanding Design Psychology
A great website designer will know about more than just the latest trends in design. They will be able to explain to you how their designs will subconsciously encourage clients to stay on the page, and stay interested in your offerings. Much of this is a result of triggers in the copy, including call to actions, and well designed offers. An example of design psychology is white space. Did you know that adequate white space improves reader comprehension of the text by 20%? Web site design services that understand concepts like this will be best equipped to help you move forward.
3. Easy to Navigate
Eight years ago, online users would not have held it against you if a menu was hard to find, or if scrolling was a little more difficult than expected. Today, there are higher standards for every website, and this means that you need to provide your visitors with the smoothest experience possible. Poor navigation, for example, is the top reason people end up leaving a website. 75% of users say that they want to find what they are looking for within a click or two, and that they would like a search bar for easy locating.
4. Invest in Quality
Ultimately, digital strategy consulting with a top website design company is going to be your best bet. Although it is tempting to trim costs by hiring a low budget designer off a forum, they are not going to be able to fulfill 1, 2 and 3 of this list, and will be inadequately prepared to offer you continuing support.
Know any points we should add about digital strategy consulting and web development? Let us know in the comments! Find more on this topic here: Calgary website developer