Do SEO Right, Whether You Do It Yourself or Hire Someone
More than nine out of every 10 online searches begins with a search engines, which just shows how important search engine optimization is for anyone who wants their website to be found. When doing online marketing for your business or website, it’s important to do it right. If you aren’t 100% confident that you know what you are doing, then it behooves you to hire one or more SEO marketing companies.
SEO marketing companies have the expertise needed to ensure your website can be found online. One thing to keep in mind is how important it is to get your website high up in search rankings. Keywords are one of the most important aspects of SEO. Having the right keywords can be the difference between getting on the first page of search and being buried far down in the lower pages. When you are thinking of keywords, your website’s name should be one of the five keywords that is most used.
While you need to know who you are marketing to, you also must be cognizant of who owns the search engine. About two-thirds of all searches go through Google, so when you hire SEO marketing companies, you need to make sure they are experienced in doing SEO that specifically targets Google’s search algorithms. On the other hand, if you want to do well on Yahoo, Bing or other search engines, you want to make sure your efforts have a focus on those sites as well.
Whether you hire an SEO consultant or do your own web marketing, there are some things that keep in mind. Many marketers figure it is beneficial to do paid advertising on websites, but that’s not always the case. In fact, research shows that about three-fourths of people ignore paid ads when on the web and instead focus on organic search results. That means it can make a lot more sense to have your own content, such as a blog, on your site rather than pay to advertise your site somewhere else.
Whatever method you use to market your business or yourself online, you need to make sure it is working and that you are getting your money’s worth. There are many free and easy tools to measure and analyze your SEO marketing efforts.