There are many ways that businesses and products attempt to target consumers, some are more successful than others, but they all have the same end goal, to get more customers. Demographic reporting is an excellent way to do this. With this information specific groups of people can be targeted and shown information they may or […]
Society is changing so rapidly that it is hard for most citizens of America to keep up with it, especially those that are older in age. Statistics have determined that over the next four decades the world’s population will grow by 50%, increasing from 6 billion to 9 billion. As this happens, more and more […]
Location intelligence and geospatial data analysis plays a much larger role in everyday life than most people imagine — from smartphones to cars, much of the modern world is guided by spatial technology and it’s principles. One area that is particularly influenced by geospatial technology is the marketing analytics sector. When companies develop products and […]
