It’s safe to assume that most people use the internet on a daily basis. Whether for work or at home, the internet has become an essential part of our lives. In addition, many companies depend on internet sales to grow. If you’re selling a product or service, it’s wise to invest in the power of online marketing. Through effective online marketing, many business owners continue to see their respective companies take on new levels of popularity. However, it’s important to understand that the world of online marketing is always changing. With that in mind, it’s a good idea to utilize the latest internet marketing best practices. Considering that, here are three tips for succeeding in your online marketing endeavors in 2019.
- Content Remains King
Unfortunately, certain topics often seem to divide the internet marketing community. This is the debate regarding how important content is for obtaining search engine rankings. Regarding this debate, it’s important to note that many experts continue to rely on content rich pages. If you have used Google recently, you’ve probably noticed the Quick Answers section of this website. Quick Answers pulls content from other websites and gives them a decent section of search engine results. In fact, research from 2016 found that Google’s use of Quick Answers reached over 40% during this year. If your website features a lot of content, expect to rank better than competitors without enough content.
- Ensure Your Website is Technically Sound
It’s difficult to deny that websites are becoming more advanced as time goes on. Considering that, complex websites sometimes have to deal with updates that become quite technical. Unfortunately, a few technical issues are sometimes all it takes for your website’s search engine rankings to begin dropping. With that in mind, it’s a good idea to think about hiring a web design company employing website programmers. In turn, you can rest assured that your company’s website remains technically sound.
- Don’t be Afraid to Look for Success Outside of Google
First and foremost, Google remains the most popular search engine throughout the world. However, it’s also important to consider that newer websites are gaining more traction as time goes on. With that in mind, it’s important that your business is able to be found in other ways strictly from Google related traffic. For instance, research from Animoto’s The State of Social Video 2017 report found that 64% of consumers made purchases after watching marketing videos on Facebook in the previous month. Therefore, it’s a good idea to think about making videos and posting them on popular video sharing websites. If you haven’t yet, it’s also important to think about having a thriving social media presence.
In conclusion, it’s important to learn how to succeed in the realm of online marketing. However, you’ll want to remember that it’s quite difficult for many business owners to stay on top of an industry that changes at a such a fast pace. Industry experts estimate that Google updates its ranking algorithms anywhere from 500 to 600 times each year. Therefore, many companies feel that it’s wise to hire the help of website programmers and designers. By having website programmers and designers on your side, you can rest assured that your company’s website will look and perform in an optimal manner.